Shoppers will have the opportunity to win 100 kg of gold and 40 carats of diamond prizes, and other irresistible deals during the 32-day DSF 2015.
Dubai: The 20th edition of Dubai Shopping Festival (DSF) will bring the biggest ever gold and jewellery promotion of up to Dh15 million and shoppers will also be able to buy a piece of history as Dubai Gold and Jewellery Group (DGJG) on Monday announced its plan to make the world’s longest handmade gold chain.
“Usually DSF adds 30-40 per cent increment month to month because of special promotion and special collection. They also get good bargain,” DGJG chairman Tawhid Abdullah told Khaleej Times at the launch news conference.
“Gold price is very reasonable this time and definitely lower gold price is more attractive for people to buy gold,” the chairman added.
The Dubai Festivals and Retail Establishment (DFRE), the organisers of DSF, and retail body DGJG jointly announced the biggest ever gold and jewellery promotion, offering shoppers the chance to win up to Dh15 million in prizes from 1 January to 1 February. Shoppers will have the opportunity to win 100 kg of gold and 40 carats of diamond prizes, and other irresistible deals during the 32-day DSF 2015.
“This DSF we not only launch the biggest gold and diamond promotion but we also set another world record to mark the 20 years of collaboration with DFRE. This campaign will be a true testimony of our commitment to the people of Dubai and the rulers, and will also stand for the efforts to bring out ground breaking initiatives that are synonyms to this futuristic city,” Abdullah said.
DFRE chief executive officer Laila Mohammed Suhail said: “The Dubai Shopping Festival and the Dubai Gold and Jewellery Group will once again bring an exceptionally innovative promotional campaign to boost gold and jewellery sales during this period in order to enhance Dubai’s position as a regional hub for shopping.”
To make the 20th anniversary celebration of DSF a memorable experience, DGJG will attempt to manufacture the world’s longest handmade gold chain with a minimum length of 5 kilometres. With the advanced booking facility, if the demand goes up the chain will be extended to 8 kilometres. The gold that will be used for manufacturing the chain would weigh about 160 kilos. The chain will be assembled in public, in the presence of media and representatives of Guinness World Records. This will be displayed in prominent locations in Dubai prior to DSF for public viewing. The Dubai Gold & Jewellery Group hopes to finish the manufacturing process and assemble the chain for display on January 2, 2015.
“We will design the chain. After the display and certification the chain will be cut in the required length according to the orders received and we will have them delivered along with beautiful packaging and certificate,” DGJG vice chairman Chandu Siroya told this scribe at the news conference.
“Every piece of chain will have end link which will say Year 2015 and the world’s longest gold chain. People can select and book 22-inch, 24-inch and 26-inch size for chain and bracelet as well from December 1, 2014,” Siroya explained. 20-inch size is also under consideration but not confirmed, he added.
Shoppers spending Dh500 at any of the participating retail jewellery outlets will be entitled to a raffle coupon that will give them the chance to win 1 kg of gold and 1 carat diamond jewellery every day during DSF and 5 kg of gold as weekly prizes. On top of this fantastic offer at the end of the festival, there will be a mega prize draw giving a chance to win a whopping 40 kilos of gold, which will be distributed among four lucky winners, in addition to 8 carat diamond, sponsored by World Diamond Mark Foundation, jewellery prize.
This year, for the first time in its history, the organisers of the DSF and DGJG are joined by the World Diamond Mark Foundation, the global diamond industry body that is taking care of generic diamond promotion campaigns worldwide, promoting diamonds in the luxury consumer sector.
