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Story Of A Lady From Bangalore Making An Item #SCRUBBL That Multinationals Could Not

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She is a simple working woman like millions of other women of India. But

she could come up with the idea a product that even large companies have not been able to make so effectively.

Bina Keshva is a software professional based in Bangalore. She has the same kind of life that working women in India have. The same problems too!

Working women in India have to take care of their household responsibilities and their professional ones too. While doing this, they always try to make some lifestyle changes or come up with some solutions that can make things easy for them.

For Bina, washing utensils was a time taking job. She thought of buying a dishwasher but many colleagues told her that dishwashers are expensive and not efficient in most of the cases.

She thought of using scrub pads and other product available in the market. But, cleaning utensils was still tedious job.

She thought of making it easy. Worked on the idea of making SCRUBBL. A convenient, non expensive and extremely efficient handheld electric dishwasher. Now being an IT professional, she was aware of Witworks.

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People at Witworks accept ideas for creative products, conduct online survey about the idea and select few good ones. Bina got good number of upvotes for her idea and Witwork was all set to start working on it.

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They created a prototype of the product and tested it effectively.

SCRUBBL is an easy solution for washing utensils. It can be used with any type of utensils, without any limitation. Unlike the dishwashers, which come usually at a price of INR 30,000 plus, if thought about the brands like IFB, Siemens, Bosch etc, SCRUBBL come at an affordable price of INR 1699.

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Yes, there is bit of effort involved but even in case of dishwashers, some efforts are required and many utensils can not be washed using a dishwasher.

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There exist many large companies in the area of kitchen utensils but no company has come up with such an easy product.

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While making SCRUBBLE, Witworks has taken care about;

The life of the product.

The possibility to be used with all kinds of utensils.

The safety of using this electrical product in water.

The beauty of the product

And, most importantly, the price.

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