Aarti Chadha is a known name among AAP volunteers. A resident of Chembur, Aarti is credited for setting Twitter abuzz for three weeks with ‘#MufflerMan’, the hashtag which nailed the ‘BJP’s sinister campaign’ on Arvind Kejriwal’s attire.
Aarti Chadha is a known name among AAP volunteers. A resident of Chembur, Aarti is credited for setting Twitter abuzz for three weeks with ‘#MufflerMan’, the hashtag which nailed the ‘BJP’s sinister campaign’ on Arvind Kejriwal’s attire.
“The BJP was targeting him, throwing muck on him and calling him names like ‘bhagoda’ and ‘muffler man’. It was then I thought it was enough,” said Aarti, who sat at her home and posted innumerable tweets, that boomeranged on the BJP.
“Arvind was in Vipassana that time, and I tweeted on Muffler Man. We nailed the negative campaign when the hashtag became a rage following posters that went viral online, along with the ads and creative products on it,” said 38-year-old Aarti, who is self-employed in the oil lubricant business.
Like many others, Aarti joined the anti-corruption movement during its inception, and is now a crucial part of the online team. Some of the initial Tweets that went with #MufflerMan were “Kejriwal ka vaada, bhasan kam kam jaada”, with a poor man and Modi in the background; “Maine Manga rashan usne diya bhashan”, among others.
Aarti said that she did not anticipate the kind of response her hashtag generated. She has over 39,000 followers and spends ‘several hours’ on Twitter. “When the campaign became a hit and Arvind had come to Mumbai, I greeted him by calling “Muffler Man, how are u? To which he smiled,” she said.
