India

Airtel prices 4G packages below 3G to counter Reliance Jio.

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NEW DELHI: Data tariffs for mobile phones are set for a major fall with Bharti Airtel offering high-speed 4G packs below the prices of 3G plans.

The development comes ahead of the launch of 4G services by Mukesh Ambani’s Reliance Jio and signals a high-pitched tariff war on the mobile data front, similar to what happened in voice tariffs, where prices in India are among the lowest in the world now.

“We have decided to offer 4G tariffs below the 3G rates for high consumption users,” Srini Gopalan, director for Airtel’s consumer business, told TOI here. Also, the company will shift 3G customers to 4G at the same rates (provided they have a 4G compatible phone).

Take this for an example. While the monthly tariff of a 10GB data plan is Rs 1,499 on 3G network for an Airtel postpaid customer, the same will be Rs 999 on 4G. And, the data transmission speed on 4G is over 30 mbps compared to an average of about 1-3 mbps on 3G.

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